- Title
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China
- Authors
He, Jiaxun; Zhang, Shuang
- Publication
Journal of Business Research, 2022, Vol 142, p694
- ISSN
0148-2963
- Publication type
Academic Journal
- DOI
10.1016/j.jbusres.2022.01.004