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Title

How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China

Authors

He, Jiaxun; Zhang, Shuang

Publication

Journal of Business Research, 2022, Vol 142, p694

ISSN

0148-2963

Publication type

Academic Journal

DOI

10.1016/j.jbusres.2022.01.004

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