Title

Who will benefit from big data? Farmers' perspective on willingness to share farm data.

Authors

Zhang, Airong; Heath, Richard; McRobert, Katie; Llewellyn, Rick; Sanderson, Jay; Wiseman, Leanne; Rainbow, Rohan

Publication

Journal of Rural Studies, 2021, Vol 88, p346

ISSN

0743-0167

Publication type

Academic Journal

DOI

10.1016/j.jrurstud.2021.08.006