Title

Growth–share matrix.

Authors

Ungvarsky, Janine

Abstract

Growth share matrix is a method used by companies and investors to determine which holdings are producing, which have the potential to produce, and which are not producing. It is sometimes called the BCG matrix after the Boston Consulting Group (BCG) that developed it. The matrix is used to divide the company's products or divisions or an investor's stock portfolio into categories and suggests a course of action for the items that fall into each category.

Publication

Salem Press Encyclopedia, 2024

Publication type

Encyclopedia