Title

Demarketing an iconic national park experience: Receptiveness of past, current and potential visitors to selected strategies

Authors

Weiler, Betty; Moyle, Brent D.; Scherrer, Pascal; Hill, Madeline

Publication

Journal of Outdoor Recreation and Tourism, 2019, Vol 25, p122

ISSN

2213-0780

Publication type

Academic Journal

DOI

10.1016/j.jort.2018.06.001