Title

Digital enablement and its role in internal branding: A case study of HUANYI travel agency

Authors

Li, Chunqing; Guo, Shuojia; Cao, Li; Li, Jie

Publication

Industrial Marketing Management, 2018, Vol 72, p152

ISSN

0019-8501

Publication type

Academic Journal

DOI

10.1016/j.indmarman.2018.04.010