Title

Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance?

Authors

Bowen, Melanie; Lai-Bennejean, Christine; Haas, Alexander; Rangarajan, Deva

Publication

Industrial Marketing Management, 2021, Vol 96, p166

ISSN

0019-8501

Publication type

Academic Journal

DOI

10.1016/j.indmarman.2021.05.007