Title

Instagram: A Gimmick or a Serious Reputation Builder in the Airline Business?

Authors

da Silva, Rui Vinhas; Marques, Catarina; Martinho, Diogo; Teixeira, Natália; de Carvalho, José Crespo

Publication

Journal of Creative Communications, 2021, Vol 16, Issue 3, p285

ISSN

0973-2586

Publication type

Academic Journal

DOI

10.1177/09732586211031380