Title

The eight essentials of innovation.

Authors

Jong, Marc de; Marston, Nathan; Roth, Erik

Abstract

The article investigates the elements of a successful business innovation. Topics discussed include the factors that hinder businesses from implementing an effective business innovation plan, the reasons big corporations are often less likely to focus on innovations than smaller companies and the most common mistakes committed by chief executive officers (CEO) in terms of implementing innovations. Also discussed are the steps for setting up a business innovation plan.

Publication

McKinsey Quarterly, 2015, Issue 2, p36

ISSN

0047-5394

Publication type

Periodical