Title

The American Customer Satisfaction Index: Nature, Purpose, and Findings.

Authors

Fornell, Claes; Johnson, Michael D.; Anderson, Eugene W.; Jaesung Cha; Bryant, Barbara Everitt

Publication

Journal of Marketing, 1996, Vol 60, Issue 4, p7

ISSN

0022-2429

Publication type

Academic Journal

DOI

10.1177/002224299606000403