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Title

Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Authors

Marc Lim, Weng

Publication

Journal of Business Research, 2023, Vol 160

ISSN

0148-2963

Publication type

Academic Journal

DOI

10.1016/j.jbusres.2022.113638

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