- Title
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
- Authors
Marc Lim, Weng
- Publication
Journal of Business Research, 2023, Vol 160
- ISSN
0148-2963
- Publication type
Academic Journal
- DOI
10.1016/j.jbusres.2022.113638