- Title
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.
- Authors
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C.
- Publication
Journal of the Academy of Marketing Science, 2021, Vol 49, Issue 1, p51
- ISSN
0092-0703
- Publication type
Academic Journal
- DOI
10.1007/s11747-020-00733-3