Title

Decline and variability in brand loyalty.

Authors

Dekimpe, Marnik G.; Steenkamp, Jan-Benedict E. M.; Mellens, Martin; Abeele, Piet Vanden

Publication

International Journal of Research in Marketing, 1997, Vol 14, Issue 5, p405

ISSN

0167-8116

Publication type

Academic Journal

DOI

10.1016/S0167-8116(97)00020-7