Title

More is not always better: The impact of value co‐creation fit on B2B and B2C customer satisfaction.

Authors

Gligor, David M.; Maloni, Michael J.

Publication

Journal of Business Logistics, 2022, Vol 43, Issue 2, p209

ISSN

0735-3766

Publication type

Academic Journal

DOI

10.1111/jbl.12278