Title

Effects of online brand communities on millennials' brand loyalty in the fashion industry.

Authors

Ozuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida; Ranfagni, Silvia; Lancaster, Geoff

Publication

Psychology & Marketing, 2021, Vol 38, Issue 5, p774

ISSN

0742-6046

Publication type

Academic Journal

DOI

10.1002/mar.21466