Title

Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement.

Authors

Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, Abdullah M.; Giannakis, Mihalis; Shankar, Amit; Dwivedi, Yogesh K.

Publication

Industrial Marketing Management, 2023, Vol 113, p243

Publication type

Journal

DOI

10.1016/j.indmarman.2023.06.011