- Title
B2B purchase engagement: Examining the key drivers and outcomes in professional services
- Authors
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park
- Publication
Industrial Marketing Management, 2020, Vol 85, p197
- ISSN
0019-8501
- Publication type
Academic Journal
- DOI
10.1016/j.indmarman.2019.11.007