Title

How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach.

Authors

Singh, Vinay; Nanavati, Brijesh; Kar, Arpan Kumar; Gupta, Agam

Publication

Information Systems Frontiers, 2023, Vol 25, Issue 4, p1621

ISSN

1387-3326

Publication type

Academic Journal

DOI

10.1007/s10796-022-10314-0