- Title
Key account management as a firm capability
- Authors
Ivens, Björn S.; Leischnig, Alexander; Pardo, Catherine; Niersbach, Barbara
- Publication
Industrial Marketing Management, 2018, Vol 74, p39
- ISSN
0019-8501
- Publication type
Academic Journal
- DOI
10.1016/j.indmarman.2017.09.026