Title

Your Customer Data Is Limitless, and So Is Its Value: Your company can either navigate the digital deluge, or be swamped by it

Authors

Goldenberg, Barton

Abstract

HAVING A sturdy data foundation now is critical to successful customer engagement in the future. Properly collected and analyzed, customer data can deliver increased business revenue, bigger wallet share, and [...]

Publication

CRM Magazine, 2018, Vol 22, Issue 1, p4

ISSN

1529-8728

Publication type

Periodical