Title

Demand-Based Pricing Versus Past-Price Dependence: A CostBenefit Analysis.

Authors

Srinivasan, Shuba; Pauwels, Koen; Nijs, Vincent

Publication

Journal of Marketing, 2008, Vol 72, Issue 2, p15

ISSN

0022-2429

Publication type

Academic Journal

DOI

10.1509/jmkg.72.2.15