Title

Responding to an unprecedented shock — Elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis

Authors

Taecharungroj, Viriya; Pattaratanakun, Ake

Publication

Journal of Destination Marketing & Management, 2023, Vol 30

ISSN

2212-571X

Publication type

Academic Journal

DOI

10.1016/j.jdmm.2023.100819